Stranger Things celebrates the 1980s, and with Season 3 out July 4, what better way to give a taste of the decade then to revisit the infamous tweak to Coca-Cola known as New Coke. The beverage company tweeted Tuesday that it’ll pop open a limited release of New Coke to promote the new season of Stranger Things on Netflix. This comes 34 years after the release of the failed drink.
… Starting on Thursday at 5PM ET the Coca-Cola Co. will release a limited-supply run of New Coke in the company’s online store. A bundle of two cans of the recipe and a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. glass bottle will be available for purchase. Coke will also set up free vending machines filled with New Coke in select cities.
… Stranger Things creators The Duffer Brothers directed a new series trailer that doubles as a commercial for the drink and will be played in select movie theaters starting May 24.