One of the side effects of the coronavirus pandemic is loneliness from isolation, which affected many if not all care homes around the country. But one network of care homes in North Carolina decided to turn lemons into lemonade. They promoted a pen pal program for its residents.
Officials say the center has since been “overwhelmed” by an outpouring of love and support since the campaign went viral on social media, with letters arriving from around the world.
Victorian Senior Care recently sent out a call to action, asking the public to send letters to residents at Phoenix Assisted Care in Cary. Exceeding expectations, the late June pitch went wildly viral on Facebook with over 327,000 shares, 37,000 likes and 16,000 comments.
In the weeks since, the care center has shared images of residents from other locations who hope to receive snail mail of their own. For the cute campaign, Victorian Senior Care is posting photos of the residents with a sign listing their name and a fun fact or information about their hobbies or interests, in search of a perfect pen pal match.