Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the game but also to check out the big-budget commercials from some of the nation's biggest advertisers. Many companies are either teasing their spots or releasing their ads early, aiming to generate buzz before the big game between the Philadelphia Eagles and the Kansas City Chiefs.
Super Bowl LIX in New Orleans is expected to draw more than 120 million viewers for the Feb. 9 broadcast, which will be aired on Fox and via the free livestream on Tubi, making it one of the most-viewed television events of the year.
With an audience of that size, ad prices have reached a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds. That compares with a 30-second spot selling for about $7 million during last year's game.
Beyond the investment on securing Super Bowl air time, advertisers spend additional millions on creating their commercials, adding to the pressure for their investments to pay off. For a company whose Super Bowl ad scores a touchdown, the benefits can include a sales boost by attracting new customers as well as creating stronger brand loyalty.
Here are some of the ads you can already watch online.