The bullying video seen 'round the world

At this point, it’s highly likely you’ve already seen the Facebook video that Kimberly Jones (of Tennessee) posted of her son Keaton sharing the pain of bullying. In the clip, which has now been viewed over 17 million times since Jones uploaded it on Friday, Keaton can be seen asking his mother why kids bully.

… In the video Keaton, seated in the passenger seat of his mom’s car, shares that he was bullied again, then asks: “What’s the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them? It’s not okay.” Mom can be heard asking her son what other kids at school do to him, leading Keaton to tell his mother that they make fun of his nose, call him ugly and tell him he has no friends. With tears beginning to run down his face, he also said that they pour milk on him and stuff food into his clothes.

… At the end of the video, as he struggles through his emotions, Keaton still manages to provide a word of hope to others going through bullying: “If you are made fun of, just don’t let it bother you. Just stay strong, I guess. It’s hard. But… it’ll probably get better one day.”


Young Keaton Jones bullying video) didn’t only get the attention of most of North America — it was also noticed by many, many celebrities, who offered words of encouragement on social media.

The video of Keaton had more than 18 million views as of Sunday and someone started a  crowdfunding page for his future education.

Chris Evans, who will  reprise his role as Captain America in the upcoming "Avengers: Infinity War," took to Twitter to not only share his support, but to invite the young boy to Los Angeles for the film's premiere.  Ultimate Fighting Championship President Dana White offered to let the boy come to Las Vegas to hang out at UFC headquarters. One star is even going as far as to reward the young boy in a big way.

According to the Knoxville News Sentinel, Kimberly Jones took to Facebook again on Saturday afternoon to thank folks for the outpouring of support for her son.

"Friends, overwhelmed is the understatement of the world right now. I love each of you for what you are doing," she said, adding that she couldn't read or respond to all of the messages and invitations to join groups that had inundated her mailbox since the viral video.

"I'm humbled by the voice my boy has been given, but he's still just a little boy, and he's a little boy who desperately wants acceptance, that I have to try to find a way to navigate him through the difference in true acceptance and attention," she wrote. "I know God has His hand in this and I trust that the right things will happen in the right time. In the meantime, bear with us." 

Other responses:

• Mark Ruffalo: “Little buddy, I was bullied when I was a kid. You are right #ItGetsBetter! You are my own personal super hero. Protect Yo Heart. You got a pal in the Hulk.”

• Mark Hamill: “Keaton-Don’t waste time wondering why a bully would be so mean-They’re sad people who think hurting others will make them feel better because they really don’t like themselves-They’re just jealous because you’re so smart & handsome”

• Millie Bobby Brown: Keaton, this is so accurate. Why do people do this? I think your sooo cool Keaton! I wanna be your friend (but srsly) ur freakin awesome”

• Dale Earnhardt Jr.: “This is heartbreaking. But the response of support for him is a beautiful thing. Add me to your long list of friends Keaton.:

His school Principal, Greg Clay, said he had no idea about the bullying until the video went viral.

"It's not as rampant as the video would have you believe, I can't tell you what was done, but I can tell you action was taken with the children." 

Clay said he wasn't aware of Jones being repeatedly bullied and that the incident described in the video had been resolved weeks ago.

Kimberly Jones said in her Facebook post that she picked her son up from school early Friday because he was afraid to go to lunch.

An anti-bullying talk has also been planned for January "even before this came out," Clay said.

He said Horace Maynard Middle School is no different than many other schools where bullying can also be a problem. 

"We’re having a good school year," Clay said. "I’m sorry it’s like this. We all sympathize with Keaton and we’re doing everything we can to make sure it never happens again. Everybody saw the video and it was horrible. We don’t want anyone to feel like that. Keaton’s a good kid. We’ll take care of him."  

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