The latest viral challenge is just as dumb as the cinnamon challenge, or the Kylie Jenner lip challenge that came before it-- it's of course the Tide Pod challenge in which people eat (or pretend to eat) the small packets of soap. The trend started on Twitter back in December and transformed into a viral meme, making its way to YouTube. But, the reality is that ingesting laundry detergent can lead to health problems or even kill you. Some stores have actually started locking up their Tide Pods in light of the "challenge." A YouTube spokesperson even confirms the site has started removing the videos, noting, "YouTube's Community Guidelines prohibit content that's intended to encourage dangerous activities that have inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies." The take-home message here: do not eat Tide Pods or otherwise consume laundry detergent-- it could harm you