After This Is Us revealed that the cause of the house fire that killed the patriarch of the Pearson Five began by way of a faulty Crock-Pot, the company found itself on the defensive, ensuring fans on social media that its products do not, as the episode suggests, spontaneously erupt and take out heartthrobby TV dads at random. The show itself wanted to ensure fans that there were no hard feelings by airing a Super Bowl ad that features Milo Ventimiglia supping on some chili cooked in a Crock-Pot