Why is McDonald's flipping their trademarked arches upside down?


McDonald’s is celebrating International Women’s Day (Thursday) with a big, gleaming W. A company spokeswoman said: “For the first time in our brand history, we flipped our iconic arches.” The giant arches have been physically flipped at just one California restaurant. Today, International Women’s Day, upside-down arches will replace rightside-up arches across McDonald’s social media feeds. McDonald’s says it’s flipping its logo “in honor of the extraordinary accomplishments of women everywhere.” 


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