McDONALD’S IS MAKING A BIG BET ON CASHIER-LESS STORES

posted by Mark Robertson -

McDonald’s is planning to expand the number of restaurants with self-service kiosks, adding them to 1,000 of its restaurants each quarter for the next two years. The fast-food giant first started offering the self-service option about two years ago and is now beefing it up with new ways for customers to order and pay. The self-service kiosks allow customers to view the menu, customize their own food options and even ask for table service.

… One reason: People who order at a kiosk tend to “dwell” more and select more. A McDonald’s spokespersons says there’s “a little bit of an average check boost.”

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