23andMe is a personal genetic testing company that offers customers reports about their ancestry and health. The Grinch is a new animated film based on the classic children’s book by Dr. Seuss and featuring Benedict Cumberbatch’s voice in the title role. It’s in theaters tomorrow (Friday). 23andMe and The Grinch have now teamed up and released his genetic info. In the strangest product cross-promotion we’ve ever seen we learn that the Grinch is, according to his genetic profile, unlikely to have a fear of heights but likely to drink lots of caffeine, prefer salty to sweet foods and be lactose intolerant. In a rather glaring oversight, considering that he is a furry green monster who appears to belong to a completely different species from the Whos down in Whoville, we do not learn where his ancestors are from. The unlikely pairing is designed to promote the DNA service as a holiday gift.
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