AEROMEXICO'S 'DNA DISCOUNT' AD GOES VIRAL!

 A new ad from AeroMexico, Mexico's national airline, which cleverly takes on tensions amid the border wall debate has gone viral, as it promotes a program called "DNA Discounts," which gives discounts on flights to Americans who can show by a DNA test they have some Mexican heritage. The discount is based on the percentage of ancestry, so a person with 15 percent Mexican DNA gets 15 percent off their flight. The commercial shows Americans being interviewed in Wharton, Texas, about their opinions of Mexico, which aren't very favorable. They are then told the results of a test showing how much Mexican DNA they have, and that they can get a flight discount of that same percent, while the camera records their reaction. The ad ends with the tagline: "There are no borders within us."

 

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