It was all over the news on Tuesday: CBS rejected a public service announcement highlighting the benefits of medical cannabis, which was intended to be aired during the 2019 Super Bowl. Long story short, what happened was Acreage Holdings, one of the largest U.S. based cannabis companies, created a 60-second ad featuring three medical cannabis patients and their loved ones explaining how marijuana had changed their lives for the better — and suggesting it is a great alternative to other more dangerous pharma drugs. The company submitted the ad to CBS and was ready to pay the estimated $5 million to $10 million it would cost to air during the Super Bowl. Perhaps unsurprisingly, considering that cannabis remains illegal on the federal level under the Controlled Substances Act of 1970, CBS rejected the ad. The company has shared the ad online.