Skittles, avocado toast and a dose of humor offer a taste of what to expect in this year’s round of Super Bowl ads. Fox is set to air the game on February 5, when the New England Patriots and the Atlanta Falcons will face off in Houston. But the big game has also become a defining moment for ad makers, who plop down millions of dollars for mere seconds of screen time. Companies have already started to float their ads on social media.
Jon Lovitz stars in an ad for the Avocado Board. Kia’s teaser ad with Melissa McCarthy has already started trending YouTube. Skittles went the funny route for its Romance ad, as did the TurboTax ad featuring Humpty Dumpty. Lexus tapped Lil’ Buck, the guy from Apple’s AirPod TV commercials. And Tom Brady’s in an Intel commercial.