A Swedish-based study has concluded that hearing certain songs makes customers buy more food. Swedish Retail Institute and Spotify-backed Soundtrack Your Brand conducted a massive study analyzing almost 2 million orders in a fast food restaurant. The research examined the difference in sales when certain music was playing. When popular songs were playing, burger sales went up by 8.6%, fries at 8.8% and dessert sales were raised by 15.6%. The study found that Ed Sheeran’s “Shape of You” makes people want more burgers, fries and especially dessert.
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