United Airlines apology: too little too late

                                                                                                                      

United Airlines on Wednesday (April 12th) continued to deal with the fallout over video that went viral worldwide showing a man being dragged off an overbooked flight in Chicago on Sunday when he wouldn't give up his seat. United CEO Oscar Munoz in an interview on ABC's Good Morning America again apologized to Dr. David Dao and his family, as well as other passengers on the flight, saying he felt "ashamed" watching the video, and vowing, "This will never happen again on a United flight. That's my promise." He said that United would re-evaluate its procedures for trying to get volunteers to give up their seats when a flight is overbooked, and said they will no longer have police officers remove passengers. The airline additionally announced that other passengers on the flight will be compensated for the cost of their tickets.

Most people dismiss it as too little too late. Immediately after the event the first thing Munoz said was that he stood by his employees and that Dr. Dao was "belligerant." United has also seen its value drop significantly. 

 In other developments:

  • Attorneys for Dao filed court papers yesterday asking the airline and the city of Chicago to preserve evidence in the case, likely a first step toward filing a lawsuit. The attorneys are holding a news conference today.
  • After having already suspended one its officers involved in dragging Dao off the flight, the Chicago Aviation Department announced yesterday that two more officers have been placed on leave.
 
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