New McDonald's ad may reveal what Brits think about America

As part of the company’s “Great Tastes of America” campaign, McDonald’s in the U.K.  released the commercials for their four new state-themed burgers — the South Carolina Stack , Tennessee Stack, Louisiana Stack and New York Stack — and they all revolve around the same silly premise.

Each ad opens with an unassuming Brit pondering his or her lunch options, usually alongside a friend or co-worker. Once the discussion turns toward a state-themed Stack burger, each set of acquaintances inexplicably begins to take on the stereotypical attributes of that state’s citizens — or the attributes that people in the U.K. apparently associate with that part of America.

In one commercial, for instance, a man and his female companion decide on McDonald’s for lunch, since she’s eager to try their new South Carolina Stack. But as she begins to rattle off its components — two beef burgers, beechwood-smoked bacon, smoky cheese, etc. — both she and her boyfriend transform from mild-mannered Brits to mild-mannered Brits with cowboy hats, boots, and a huge bouffant of Dolly Parton-like hair (for her).  



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