As part of the company’s “Great Tastes of America” campaign, McDonald’s in the U.K. released the commercials for their four new state-themed burgers — the South Carolina Stack , Tennessee Stack, Louisiana Stack and New York Stack — and they all revolve around the same silly premise.
Each ad opens with an unassuming Brit pondering his or her lunch options, usually alongside a friend or co-worker. Once the discussion turns toward a state-themed Stack burger, each set of acquaintances inexplicably begins to take on the stereotypical attributes of that state’s citizens — or the attributes that people in the U.K. apparently associate with that part of America.
In one commercial, for instance, a man and his female companion decide on McDonald’s for lunch, since she’s eager to try their new South Carolina Stack. But as she begins to rattle off its components — two beef burgers, beechwood-smoked bacon, smoky cheese, etc. — both she and her boyfriend transform from mild-mannered Brits to mild-mannered Brits with cowboy hats, boots, and a huge bouffant of Dolly Parton-like hair (for her).