Kindness pays if you visit Cups Coffee & Tea in Roanoke, Virginia. A rewards system sign posted outside of Cups went viral recently, and for good reason: It made it clear that if you order “one small coffee,” you pay a whopping $5. If you add a “please” the price drops to $3. Going the full “Hello, I’d like one small coffee please” lowers the price further to $1.75. The sign is a brainchild of Austin Simms, who told local TV station WDBJ7 that while he was intending to be funny, he also wanted customers to treat the baristas like humans. While some may not find the sign clever at all, others will undoubtedly be thrilled that their kindness will be lightening their wallets.