Taylor Swift’s new single, “Look What You Made Me Do,” is breaking records and is close to breaking the internet: her lyric video for the song received more than 19 million views on YouTube in just 24 hours. By press time, the views had increased to over 40 million.
The lyric video, which features chess pieces and slithering snakes, is Swift’s biggest YouTube debut, surpassing her previous debut of 17 million views with “Bad Blood.”
The Chainsmokers’ lyric video for “Something Like This” featuring Coldplay previously held the record with 9 million views in one day. Swift’s single is also trending No. 1 on Twitter.
Swift also broke streaming records on Spotify and is on track to sell 500,000 digital copies of the tune in the first week, which would give Swift the biggest sales week since Adele released “Hello” in 2015.
Meanwhile, Swift’s highly anticipated debut of her “Look What You Made Me Do” music video at Sunday night’s MTV VMAs didn’t disappoint. The singer showed off a fierce, unapologetic persona in the video, which saw Swift in full zombie makeup, scowling while bathing in a tub full of diamonds, and robbing a vault with a posse of kitty cat-masked pals. A triumphant Swift stands atop a writhing pile of her former selves, all clawing and kicking at each other to make it to the top. Add to that a few jabs at her known music industry nemesis Kanye West and Katy Perry, and it’s clear that the old Taylor, as she says at one point in the song, really is dead. The music video had over 8 million views in just a few hours.
Meanwhile....Noted Grey’s Anatomy fan Taylor Swift has been called on to help kick off a new season of ABC’s Thursday night lineup. The superstar’s new single, “Look What You Made Me Do,” is the soundtrack for a teaser clip that highlights Grey’s Anatomy, Scandal and How to Get Away With Murder. Swift’s “White Horse” was featured in the season five premiere of the medical drama, and lead actress Ellen Pompeo appeared in Swift’s “Bad Blood” video. The singer even has a cat named after Pompeo’s character, Meredith Grey.
Meanwhile, Taylor’s website has a whole new murderous look, including gray, black and diamond merch utilizing the singer’s newest signature: snakes. The pre-order collection includes a $75 black, snake-embossed and gothic-lettering hoodie, two different versions of gold and silver-plated zircon crystal snake rings ($60), a Taylor Swift “REP” phone stand, and an array of t-shirts and hats. There’s also a Target exclusive for the new album, which includes two different magazine style covers, a poster, “16 Pages of Handwritten Lyrics by Taylor Swift,” paintings, poems and fashion portraits.
In an attempt to ward off scalpers and bots when her Reputation tour tickets become available, Swift is urging her fans to register with Ticketmaster’s Taylor Swift Tix program and engage in “unique activities” to increase their chances of getting concert tickets. The activities include watching videos, buying her music and merch. A video of cute cartoon kittens explain how to do it.
Also, Taylor has teamed up with UPS to deliver Reputation when it’s released November 10th. If you see one of the trucks, you could win Taylor Swift concert tickets if you tag UPS on social medial using the hashtag #TaylorSwiftDelivery. You can also enter to win a trip to see a Taylor Swift concert when you pre-order her album from UPS. The trucks began rolling out on Saturday in Nashville, Atlanta and New York City.
The news came with a mysterious video that showed Swift – who embraced her darker side in the revenge-themed clap-back song – writing a note and packing a white gift box into a UPS shipment, just before making eyes directly at the camera.