Car color is more important to men than to women, according to a survey. 60 percent of men say color is the deciding factor when they’re buying a vehicle. Only 30 percent of women say color is the deciding factor when purchasing a vehicle.
When it comes to cars, the color you choose matters, and not just about what you think looks best. Some colors retain their value far better than others, according to an analysis by iSeeCars.com. The company reviewed the prices of more than 650,000 recently sold used cars that were three years old. Here's what they found: The average coupe loses 8.5% of its value after three years. The best color for holding value was orange, which depreciated just 5.6%. The worst was white, with the average white coupe losing 10.3% of its value over three years. Sedans lose even more value, with the average car falling 14%. The best color for holding value on a sedan was purple, which depreciated 10.7% after three years. Black was viewed as the worst color, with the average car losing 15.5% of its value.