The most popular song in America right now is also the dumbest song in America right now, a song about a hamburger promoted by Burger King. It’s spawned a TikTok trend, a Daft Punk remix, and several different versions, with the song Whopper Whopper worming into brains across the country.
… The song was written by a small ad agency scoring a $400 million two-year brand overhaul for Burger King, and has scored a 99 percent in brand recall and 62 percent in likability and engagement. The most remarkable news? There are now over 40 different cuts of the song.