After the game and the commercials, one of the most talked-about aspects of the Super Bowl is the halftime show, which is always headlined by some big name performers. So what are they paid to be in the spotlight for just 15 minutes. Actually, there is no payment made to the performers at the Super Bowl. The main purpose of the performance is for promotion, and in recent years, this has worked to the artist’s advantage.
… Esquire claims that when Justin Timberlake played at the game in 2018, his streaming figures increased by 534 percent the day of the performance. After Lady Gaga’s performance in 2017, the sales of her music increased by a whopping 1,000 percent.
… Although artists are not compensated for their actual performances, the NFL covers the cost of the production as a whole and the travel costs of the artists. Reuters reports that the production cost for Shakira and Jennifer Lopez’s Super Bowl 2020 performance was close to $13 million. The 3,000 workers who helped set up the stage and manage the production were paid in addition to that sum.