Mark Robertson

Mark Robertson

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Shorter baseball games means lower beer sales and less revenue

Beer is a big seller for baseball clubs, with estimates ranging from $2 million to $8 million worth of beer sold per stadium. Major League Baseball’s off-season changes to rules have successfully made games shorter to the tune of around 25 minutes per game this season so far. Traditionally, ballparks keep selling booze until the middle of the seventh inning, but with brisker games that means that your typical ballpark could be missing out on $280,000 to $1.1 million worth of sales over the course of the season. Already four ball clubs — the Diamondbacks, Rangers, Twins and Brewers — are pushing that back into the eighth inning, and there’s hope that faster games will mean more fans showing up to the park in general.

Baseball and beer

Photo: Getty Images


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