Skittles' newest flavor: mustard. The question is....why?

Skittles has recently partnered with French’s Mustard to launch a unique mustard-flavored Skittles. This unusual collaboration is a response to the growing trend of quirky, offbeat food combos. The mustard-infused Skittles are set to hit the shelves in early August. The companies have not yet confirmed if this is a limited edition or a permanent addition to the Skittles lineup.

Here's how some TV news reports covered this.