Tony Fernandes, head of AirAsia, drew criticism after he posted a picture of himself getting a massage without a shirt on, while attending a management meeting. The post app0arently has been deleted, and he says he did it after a "stressful week."
The picture sparked an uproar on social media, with many users criticising Mr Fernandes' decision to post it.
One wrote it was "inappropriate and absurd", and a second said it was "unprofessional".
"He should be setting an example of good work ethics and culture, not flaunting his body and privilege," the user added.
Another person simply commented: "Some CEOs need to stay off LinkedIn."
However, others were less critical, saying it was a good example of how "working from home" should always be.
Mr Fernandes has been dubbed Malaysia's answer to Richard Branson.