After putting 60 recipes through their paces over 5,000 hours in the kitchen and investing thousands more in market research, Mondelēz is set to introduce a new Chips Ahoy! recipe. Tweaking the formula of a 61-year-old cookie that rakes in $1 billion annually is a bold move, but the company believes that upping the cocoa and vanilla extract will lead to tastier cookies. Despite the competitive market, Chips Ahoy! stands out with a commanding 53 percent share of the U.S. chocolate chip cookie market.
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