Money Smart: All about "spaving"- when it makes sense and when it doesn't

The digital trend of "spaving," spending more money to save more overall, has taken off online.

"Brands have always pulled out all the stops, but the stops that they can pull out are ... greatly enhanced now because of the technology and data that they have available," financial planner Natasha Knox, founder of Alaphia Financial Wellness, told ABC News.

Knox explained that "the sophistication of understanding our particular buying patterns and habits" has made shoppers "that much more susceptible" to spending.