Mark Robertson

Mark Robertson

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TikTok Turns Author Into Bestseller After Video Of Lonely Book Signing

In a heartwarming twist of fate, a lonely book signing turned into an inspiring success story for author Jonathan Stanley, all thanks to the power of social media and a single act of kindness.

Stanley had set up shop at a Barnes & Noble, hoping to promote his book “Purposeful Performance: The Secret Mix of Connecting, Leading, and Succeeding.” However, as hours passed, only a few people stopped by, leaving Stanley with a stack of unsold books and a sense of isolation.

Little did he know, a woman named Taylor, who was also at the store, would help turn his day around in an unexpected way.

Moved by the sight of the author sitting alone, Taylor decided to try and help him using social media.

“This sweet man is sitting at B&N with a stack of his books he wrote, and my heart is breaking every time someone passes him,” she captioned a video on TikTok. (see the 10 second video below)

What started as a simple moment of empathy quickly snowballed into something much bigger.

The video went viral, accumulating millions of views and hundreds of thousands of likes. Strangers from all over the world flooded the comments, offering words of encouragement and sharing their admiration for Stanley's work. People not only praised his perseverance but also took action, buying his book on Amazon and recommending it to others.

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Photo: Hesham Elsherif / Getty Images News / Getty Images


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