Sears might be selling off brands, taking loans and ending relationships with long-standing partners, but that doesn’t mean it’s giving up just yet. In an apparent effort to strike a nostalgic chord with customers who remember flipping through the Sears catalog and flagging the things they wanted as gifts, the struggling department store chain is resurrecting its once-popular holiday Wish Book.
… The Wish Book — which launched in 1933 and was scrapped in 2011 — makes its return in both physical and digital form with 120 pages of what Sears deems “top quality” products. The company says that it decided to bring back the catalog because customers apparently wanted it.
… The online version of the book allows customers to hover over photos to see product details, create wish lists, and access continually updated prices. You know, like Amazon.com. While the online catalog is already available, Sears says that its “best members” will receive a limited edition printed 2017 Wish Book.