8-year-old Daliah Lee thought the picture on the back of the Kellogg’s Nutri-Grain cereal box just wasn’t right. There were only male athletes doing awesome sporty stuff. So, she wrote Kellogg’s a letter, asking, “There are only pictures of boys doing something awesome. Why can’t girls be on the back?” Kellogg’s responded as many multinational conglomerates do: “Sorry you did not like this particular product… we hope you find other products of ours that you can enjoy.” So 8-year-old Lee started a change.org campaign. Kellogg’s finally got the message. They pledged to roll out the change to their cereal box next year.