The Girl Scouts of United States of America filed a trademark infringement lawsuit Tuesday (November 6th) against the Boy Scouts of America for changing their name to "Scouts BSA" in order to attract girls. In the complaint filed in Manhattan Federal court, the Girls Scouts claim that the program "does not have a right under either federal or New York law to use terms like scouts or scouting by themselves in connection with services offered to girls, or to rebrand itself as 'the Scouts.'" The complaint continued, "Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA's Girl Scouts trademarks, and erode its core brand identity, but it will also marginalize the Girl Scouts Movement by causing the public to believe that GSUSA's extraordinarily successful services are not true or official 'Scouting' programs, but niche services with limited utility and appeal." In a statement, the Boy Scouts said it was reviewing the lawsuit "carefully." The lawsuit seeks an injunction against trademark breaches and monetary damages. Back in May, the Boy Scouts announced that it would change its name and the name change would be effective February 2019.
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