This kid might work in marketing one day. The Brigham City Police Department, in Utah, said they got multiple calls about a young boy selling "ice cold beer" at the side of the road. They investigated and found the kid's "ICE COLD BEER" sign was misleading, as he was actually selling root beer (the word "root" was in small print.) The department said, "His marketing strategy gas resulted in several calls to us, but apparently it paid off as business has been good." We're not sure if a parent suggested this as a way to sell more root beer or did the boy come up with it himself?