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If you can't get enough of Justin Bieber you can now buy his deodorant.

Justin Bieber’s new natural deodorant β€œHere + Now,” created in collaboration with Schmidt’s Naturals, is available now at Target.

To promote the fresh venture, Justin appears in a video campaign that features a brief cameo by his wife Hailey Bieber.

β€œSelf-care can be simple. It’s being kind, starting with yourself,” he says in the video. β€œBecause when we take care of ourselves, we take better care of each other.”

According to Schmidt’s, the deodorant combines β€œspicy citrus, warm florals, and deep woodsy notes for an unforgettable aroma.” The company adds, β€œThis effective activated-charcoal formula is baking soda-free and has a smooth, gentle glide on skin.”

The brand previously collaborated with scientist and environmentalist Jane Goodall on a β€œLily of the Valley” deodorant.


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