Justin Bieberβs new natural deodorant βHere + Now,β created in collaboration with Schmidtβs Naturals, is available now at Target.
To promote the fresh venture, Justin appears in a video campaign that features a brief cameo by his wife Hailey Bieber.
βSelf-care can be simple. Itβs being kind, starting with yourself,β he says in the video. βBecause when we take care of ourselves, we take better care of each other.β
According to Schmidtβs, the deodorant combines βspicy citrus, warm florals, and deep woodsy notes for an unforgettable aroma.β The company adds, βThis effective activated-charcoal formula is baking soda-free and has a smooth, gentle glide on skin.β
The brand previously collaborated with scientist and environmentalist Jane Goodall on a βLily of the Valleyβ deodorant.