Americans have changed the way they wash their messy dishes. Procter & Gamble says its old-fashioned liquid detergent, which debuted in 1972, just isn’t cut out for the job anymore, so it invented a new Dawn dish spray.
… More consumers are washing one or two dishes during “cooking downtime,” instead of letting them pile up and doing one big wash once they’re all done. The company says the old Dawn wasn’t intended to be used that way. Traditional dish soap is designed to combine with water and create suds to help get dishes clean, not to directly apply to dirty dishes or sponges. Today, 61% of Americans prefer this “clean-as-you-go” method, according to P&G’s research.
… The new bottle of Dawn spray with a nozzle costs about two dollars more than the regular version of Dawn liquid soap.