Consumers have said they’re fatigued — actually, plain sick and tired — of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from advertisers, are “hopeful, comforting and supportive” messages. Walmart, taking that sentiment and running with it, has launched a 60-second ad built around an upbeat poem about community and solidarity. And the star of the ad is 21-year-old Terrell Myles, a department manager in San Tan Valley, Arizona. Myles, also known as Trizz, started working at Walmart when he was 19. He wrote Hearts of Magic as an antidote of sorts to the negative aspects of social distancing required to address the COVID-19 crisis.
… Sample lines of Hearts of Magic include “In this together whatever endeavor we will treasure the better times, and recognize that we are an important part in each other’s lives,” and “The storm is raging on but sun shines after a blizzard.” Walmart will publish the video on its Twitter, Facebook and Instagram channels.