Amazon’s Alexa just unveiled a new adults‑only “Sassy” mode, giving the voice assistant a sharp tongue and a whole new attitude. Once activated—after age verification and even Face ID on iPhones—Alexa will roast your questions, judge your grocery list, and toss in the occasional mild swear, all under the motto “help first, judge always.”
The feature is completely blocked in Amazon Kids mode, so little ears won’t hear the sass. Online, users are already sharing clips of Alexa delivering snarky one‑liners and calling them out for asking the same thing twice.
Amazon says the guardrails are still firmly in place: no explicit content, no hate speech, just a playful dose of sarcasm from your favorite smart speaker.