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Research found a massive 99.5% of Black Friday deals are cheaper or the same price at other times of the year. Yahoo Finance analyzed 201 Black Friday deals at six major home and tech retailers, looking at their prices every day during the six months before and after Black Friday 2020 as well as on the day itself.
… Yahoo Fiancne found a massive 99.5% were cheaper or the same price at other times of the year — and, while you might expect prices to fall over time, 92% of these so-called ‘deals’ were actually the same price or cheaper in the six months before Black Friday. In fact, just one of the 201 products in The investigation was at its cheapest price on Black Friday alone.
• 99.5% of products were cheaper or the same price as their Black Friday price at other times of the year
• 92% of products were cheaper or the same price in the six months before Black Friday
• 98.5% of products were cheaper or the same price in the six months after Black Friday
• 40% of products were cheaper than their Black Friday price at other times of the year