Kellogg's CEO Gary Pilnick is facing criticism after suggesting that consumers facing financial strain should consider having cereal for dinner as a more affordable option.
According to CNN, Pilnick mentioned the affordability of cereal and how it could be a cost-effective choice for families. However, this advice has been met with backlash on social media, with many finding it insensitive, especially considering the rising costs of groceries.
Consumers have expressed frustration at the increased prices of everyday foods, including cereals, and the comments from the CEO are seen by some as tone-deaf. Despite Pilnick's assertion that the suggestion is well-received, social media reactions indicate a negative response to the campaign.
Here's the interview that generated the reaction:
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