Wendy's trying surge-pricing: your price will depend upon the time of day

Get ready for some changes at Wendy’s. The fast-food chain announced that it will be implementing surge-pricing on its menu items by 2025. This means that your favorite Wendy’s meal could cost more or less, depending on the time of day you order.

… Similar to ride-share apps like Uber and Lyft, Wendy’s prices will fluctuate based on demand. So, if you’re craving a Baconator burger at 6 PM during the evening rush, you might end up paying more than the standard price of $9.79.