Jerry Seinfeld talks with Jimmy Fallon about his new movie on Pop Tarts!

Seinfeld, who loves Pop Tarts, and has been fascinated by the product ever since he was a young boy, has written, directed and starred in a new movie called "Unfrosted," about the creation of Pop Tarts and here he tells us the whole story with a sneak peek! Most people thought this was a gag. But it's not.