Nestle is launching a new Vital Pursuit frozen foods line, made for users of weight loss medications like Ozempic and Wegovy.
The frozen format meals will include protein pasta, whole grain bowls, sandwich melts and pizzas priced at $4.99 and under. "As the use of medications to support weight loss continues to rise, we see an opportunity to serve those consumers," Nestlé North America CEO Steve Presley said in a news release.
The world's biggest food company, which sells DiGiorno pizza and Stouffer's meals to major grocers, said it developed the new products with more protein, iron and calcium for people taking the wildly popular appetite-suppressing drugs, called GLP-1 agonists.
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